Factors to Consider when Hiring a Pay per Call Network
The most common digital marketing techniques used by most companies these days are social media and per click marketing. For this reason, they fail to take advantage of pay per call marketing which is one of the most effective commerce techniques. Even before the emergence of the internet and the cell phones, pay per call marketing was already in use. It is a strategy through which businesses partner with pay per call network for the best leads.
The networks have in place unique advertisement campaigns which they use to attract some of the best leads to contact the company through an inbound call and make inquiries about they have in offer. If you have decided to use the pay per call method of marketing, there are so many networks you can choose from. To find the right one for your business, here are some of the essential things to check on.
The first question to ask when considering a pay per call network is the number of offers they are dealing with at the moment. Right from the first contact, you should know the number of offer they will provide you with. With more offer In place, you will easily identify the one that would generate the best quality inbound calls. After the knowing the number of offers they have in place, you should now of their quality and how much RIO to expect from the offers.
Just because there are many options when It comes to pay per call networks does it mean that all of them provide quality services. This is the more reason you should ask for the specific examples of the offers and the RIO for each. Another top considerations when hiring a pay per call network is how they handle their affiliates and advertisers. You want to select network that has built a great bond between them and their affiliate and advertisers. They should offer them a lot of support to be able to determine your target audience. If this is not the case, it would be a waste hiring such a pay per call network.
Another essential inquiry you ought to make when choosing a pay per call network is about their conversion rate. They should offer reviews from their past clients and examples of their conversion rates. If you already have an idea of how many conversion rate you will need for each inbound call, it is essential that you check if the network would deliver effectively.
You need a pay per call network that offers their services in your most preferred demographic location. This is one point that can be easily ignored. This means that it will be pointless to work with a pay per call network with no advertisers and affiliates In your ideal location.